One-to-One Marketing

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One-to-one marketing, or 1:1 marketing, is a strategy that underscores having an individualized experience with customers.

If your business is considering starting a one-to-one marketing campaign, or needs assistance growing your existing campaign or customizations, 2020 eConsulting can help you build an effective and manageable strategy that will improve your bottom line.

This form of marketing involves tailoring marketing outreach to each customer differently based on their choices.

There are two primary types of 1:1 marketing:

Personalization — Your company learns the personal preferences and tastes of your consumers and customizes its marketing plan to them. An example of this is Amazon, which is known for its excellent 1:1 personalization strategy, recommending products based on past purchases and interests.

Customization — Your company doesn’t necessarily learn the preferences of each customer or target market, but instead gives the individual customer the ability to customize their product to their own tastes. A good example of this strategy is a computer retailer that provides a basic platform of a laptop and gives the customer the ability to tailor many of the laptop’s features (processor, memory storage, loaded programs) to their unique preferences and needs.

One-to-one marketing is not a new concept. The one-to-one approach is about as old as business itself. Since the birth of commerce, business owners have remembered details about their customers and used that knowledge to improve service and bolster sales.

2020 eConsulting Will Bolster Your Bottom Line with 1:1 Marketing

The more complex your customer’s needs are, the more attractive they will find personalization through 1:1 marketing.

At 2020 eConsulting, we want you to have a transparent and close relationship with your customers. That is why we thoroughly get to know your business. We establish priorities to work toward your business goals. We then make it possible for your business to engage your customers in 1:1 marketing that will result in robust relationships with your customers, which translates into more sales and a stronger bottom line.

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