One-to-one marketing, 1:1 marketing, relationship marketing, customer-relationship management, personalized marketing.
If your business is considering starting a one-to-one marketing campaign, or needs assistance growing your existing campaign, 2020 eConsulting can help you build an effective and manageable strategy that will improve your bottom line.
Having a customer now doesn’t necessarily mean you’ll have that same customer in the future. Building a learning relationship helps you keep the customers you’ve already won over, because every interaction with this customer should improve your ability to serve their exact needs without wasted time or resources. The more complex your customer’s needs are, the more attractive they will find personalization.
2020 eConsulting works with your company to build or improve your one-to-one marketing campaign from any point in the process. Everything starts with a small but effective direct marketing campaign, which will grow to encompass larger and larger customer populations. 2020 begins by assessing your business and customers, setting priorities to work towards your business goals, and laying down a foundation that will allow your one-on-one marketing campaign to develop and improve over time.
An improved relationship with your customers will benefit everyone involved. It’s not a matter of whether or not your company will benefit from one-to-one marketing, but rather how much of a one-to-one marketing strategy your company is prepared to handle today.