Restaurant, Brewery, & Music Venue Website Setup & FAQs

Getting Started

  1. Access your internal page by adding "/in" to the end of your domain.
    Example: mydomain.com/in
  2. Access to Website Manager via
    Example: mydomain.com/manager
  3. See your "To-Do" list
  4. Review the Menu Audit (if applicable)
  5. Review the Band Audit (if applicable)
  1. Log in to make edits and additions to your website
  2. Access via: mydomain.com/manager

  1. Accessible under the "Home" resource (page)
  2. Go to the "Template Variables" tab
  3. There you will see Address, City and etc. Be sure to use the exact same address listed in your Google Business Profile
  1. Accessible under the "Home" resource (page)
  2. Go to the "Template Variables" tab
  3. Scroll down past Address
  4. Best to use a .png with a transparent background
  5. Best to if it's a maximum size of 1000px wide

A favicon is the icon that appears on the browser and is also what shows up on Google search results.

  1. Accessible under the "Home" resource (page)
  2. Go to the "Template Variables" tab
  3. Scroll down past Address
  4. Best to use a .png with a background
  5. Best to use an image that is at least 800px wide and a max of 1000px wide
  1. Choose to show images or text for your events section
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Events" tab on the left
  5. Choose to display your events with an "Image" (image and text) or just "Simple" (just text)
  1. Control the layout, disclaimers, meal hours and more
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Menu" tab on the left
  5. The options change your layout globally on your website:
    1. Menu Hours
    2. Diet disclaimers
    3. Mobile menu instructions
    4. And more
  1. Divert bad reviews to the manager via a text message
  2. You'll need to get a Google Review link ▸
    https://support.google.com/business/answer/3474122?hl=en
  3. Maybe setup a Google Voice ▸ number to give out: 
    https://voice.google.com/
  4. Accessible under the "Home" resource (page)
  5. Go to the "Template Variables" tab
  6. Then go to the "Reviews" tab on the left
  7. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Accessible under the "Home" resource (page)
  2. Go to the "Template Variables" tab
  3. Then go to the "Photos" tab on the left
  4. Fill out the page then review your work by pressing the green "View" button on the top right
  5. Best to use .jpg/.jpeg files
  6. Use our 1200x800 PhotoShop Template
    https://www.2020econsulting.com/docs/website-photo-template_1200x800.psd
  1. Change the color of the background, text, buttons and more (advanced)
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Color Scheme" tab on the left
  5. You can use a HEX Color Picker to get the colors you like
    https://www.google.com/search?q=color+picker+hex
  6. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Control the 2 main buttons on your home page
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Call to Action" tab on the left
  5. The defaults are:
    1. Main Button Title Live Music
    2. Main Button Link #live
    3. Secondary Button Title Food & Drinks
    4. Secondary Button Link #menu  
  6. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Upload a background video (.mp4)
  2. Choose to show or hide controls
  3. Add a short preview video for iMessage
  4. Accessible under the "Template Variables" tab
  5. Then go to the "MP4 Video" tab on the left
  6. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Add your Google Business Profile and social links to your site
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Social" tab on the left
  5. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Easily set your hours for each day
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the desired day such as the "Monday" tab on the left
  5. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Build your email list for your manual or automated emails with MailChimp
    https://mailchimp.com/
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "MailChimp" tab on the left
  5. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Accessible under the "Home" resource (page)
  2. Go to the "Template Variables" tab
  3. Then go to the "Pop Up Window" tab on the left
  4. Choose when your popup window pops up
  5. Edit the message and link
  6. Choose the color
  7. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Track your website visitors and marketing campaigns with Google Analytics
  2. If you don't have an account, you can set one up on Google Analytics
    https://analytics.google.com/analytics/web/
  3. Accessible under the "Home" resource (page)
  4. Go to the "Template Variables" tab
  5. Then go to the "Settings" tab on the left
  1. Speak directly with Google Search Console by letting Google/Bing know which pages are most important and how often they update (advanced)
  2. You'll need a Google Search Console account to get additional benefits 
    https://search.google.com/search-console/about
  3. Accessible under the "Home" resource (page)
  4. Go to the "Template Variables" tab
  5. Then go to the "GoogleSiteMap" tab on the left
  1. Page Title
    1. The website uses a recipe of "Title | Business Name". If you want to override that recipe, you can do that here. Most commonly used for the "Home" page. (This title is what appears when you share the link or when displayed on Google via the "meta title") 
  2. Head Insert (advanced)
    1. This is for adding meta tags and scripts. Adding something may break the site so double check your work.
  3. Accessible under the "Home" resource (page)
  4. Go to the "Template Variables" tab
  5. Then go to the "Meta" tab on the left
  6. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Easily monitor the progress of the setup or maintenance of your website
  2. Access via mydomain.com/in and its located under "WEBSITE" under "To Do's"
  1. Add the info for your about page such as the general image, additional images, title, description and the story behind your business
  2. Accessible under the "About Us" resource (page)
  3. Go to the "Template Variables" tab
  4. TIP: When pasting content from a Word Doc(etc) into the "Content" section, please follow Best Practices
  5. Fill out the page then review your work by pressing the green "View" button on the top right
  1. If your business does not have music, events or specials, you can hide these sections and navigations on your site
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Settings" tab on the left
  5. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Choose to highlight "Latest News", "Highlight Reviews" or "Call To Actions"
    1. Make sure your News & Reviews section is setup and has articles if you choose  to highlight "News" or "Reviews" 
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Settings" tab on the left
  5. Fill out the page then review your work by pressing the green "View" button on the top right

Site Maintenance

  1. Easily monitor the progress of the setup or maintenance of your website
  2. Access via mydomain.com/in and its located under "WEBSITE" under "To Do's"
  1. Find the Band Audit link on your "Internal Site" (add "/in" to your domain)
  2. Shows all of the bands that you added
  3. Highlights possible errors
  4. Suggests improvements to support the band better
  1. View all of your menu items and easily make edits

Home

  1. Accessible under the "Home" resource (page)
  2. Go to the "Template Variables" tab
  3. Then go to the "Photos" tab on the left
  4. Fill out the page then review your work by pressing the green "View" button on the top right
  5. Best to use .jpg/.jpeg files
  6. Use our 1200x800 PhotoShop Template
    https://www.2020econsulting.com/docs/website-photo-template_1200x800.psd
  1. Control the 2 main buttons on your home page
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Call to Action" tab on the left
  5. The defaults are:
    1. Main Button Title Live Music
    2. Main Button Link #live
    3. Secondary Button Title Food & Drinks
    4. Secondary Button Link #menu  
  6. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Upload a background video (.mp4)
  2. Choose to show or hide controls
  3. Add a short preview video for iMessage
  4. Accessible under the "Template Variables" tab
  5. Then go to the "MP4 Video" tab on the left
  6. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Accessible under the "Home" resource (page)
  2. Go to the "Template Variables" tab
  3. Then go to the "Pop Up Window" tab on the left
  4. Choose when your popup window pops up
  5. Edit the message and link
  6. Choose the color
  7. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Speak directly with Google Search Console by letting Google/Bing know which pages are most important and how often they update (advanced)
  2. You'll need a Google Search Console account to get additional benefits 
    https://search.google.com/search-console/about
  3. Accessible under the "Home" resource (page)
  4. Go to the "Template Variables" tab
  5. Then go to the "GoogleSiteMap" tab on the left
  1. Page Title
    1. The website uses a recipe of "Title | Business Name". If you want to override that recipe, you can do that here. Most commonly used for the "Home" page. (This title is what appears when you share the link or when displayed on Google via the "meta title") 
  2. Head Insert (advanced)
    1. This is for adding meta tags and scripts. Adding something may break the site so double check your work.
  3. Accessible under the "Home" resource (page)
  4. Go to the "Template Variables" tab
  5. Then go to the "Meta" tab on the left
  6. Fill out the page then review your work by pressing the green "View" button on the top right

About Us

  1. Accessible under the "Home" resource (page)
  2. Go to the "Template Variables" tab
  3. Then go to the "Pop Up Window" tab on the left
  4. Choose when your popup window pops up
  5. Edit the message and link
  6. Choose the color
  7. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Add the info for your about page such as the general image, additional images, title, description and the story behind your business
  2. Accessible under the "About Us" resource (page)
  3. Go to the "Template Variables" tab
  4. TIP: When pasting content from a Word Doc(etc) into the "Content" section, please follow Best Practices
  5. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Choose to highlight "Latest News", "Highlight Reviews" or "Call To Actions"
    1. Make sure your News & Reviews section is setup and has articles if you choose  to highlight "News" or "Reviews" 
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Settings" tab on the left
  5. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Accessible under the "Home" resource (page)
  2. Go to the "Template Variables" tab
  3. Then go to the "Pop Up Window" tab on the left
  4. Choose when your popup window pops up
  5. Edit the message and link
  6. Choose the color
  7. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Add the basic info for your menu page such as the general image, title, description and content
  1. The ins & outs of adding each menu item

Schedule seasonal, daily or weekly menu items to appear or hide

  1. Add one time or weekly events and specials
  1. The basics of setting up a one time event
  1. View all of your menu items and easily make edits

Events

  1. Choose to show images or text for your events section
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Events" tab on the left
  5. Choose to display your events with an "Image" (image and text) or just "Simple" (just text)
  1. Accessible under the "Home" resource (page)
  2. Go to the "Template Variables" tab
  3. Then go to the "Pop Up Window" tab on the left
  4. Choose when your popup window pops up
  5. Edit the message and link
  6. Choose the color
  7. Fill out the page then review your work by pressing the green "View" button on the top right
  1. Add one time or weekly events and specials
  1. The basics of setting up a one time event
  1. If your business does not have music, events or specials, you can hide these sections and navigations on your site
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Settings" tab on the left
  5. Fill out the page then review your work by pressing the green "View" button on the top right

Bands

  1. Upload a background video (.mp4)
  2. Choose to show or hide controls
  3. Add a short preview video for iMessage
  4. Accessible under the "Template Variables" tab
  5. Then go to the "MP4 Video" tab on the left
  6. Fill out the page then review your work by pressing the green "View" button on the top right
  1. What you need to know to get your band and live music section setup
  1. Add band name, photo, info & genre
  2. Add band website and PayPal / Venmo links
  3. Add an mp4 video of the band
  4. Add bands social links
  5. Add a YouTube video ID
  6. Privately rate the band and save their contact info
  1. Find the Band Audit link on your "Internal Site" (add "/in" to your domain)
  2. Shows all of the bands that you added
  3. Highlights possible errors
  4. Suggests improvements to support the band better
  1. Create a form on Google Drive: https://www.google.com/forms/about/
  2. Suggested fields to use:
    1. Band name
    2. Band photo 
    3. Genre
    4. Band website
    5. PayPail link (not email) 
    6. Venmo link (not email)
    7. Band Facebook
    8. Band Instagram
    9. Band Twitter
    10. Band YouTube Channel 
  3. Be sure to turn on Notifications:
    https://workspace.google.com/marketplace/app/email_notifications_for_google_forms/984866591130
  4. Add your link to your website or email replies when someone wants to book a live show.

Shows

  1. Accessible under the "Home" resource (page)
  2. Go to the "Template Variables" tab
  3. Then go to the "Pop Up Window" tab on the left
  4. Choose when your popup window pops up
  5. Edit the message and link
  6. Choose the color
  7. Fill out the page then review your work by pressing the green "View" button on the top right
  1. What you need to know to get your band and live music section setup
  1. Name the show (usually band name)
  2. IMPORTANT: Set the date and time of the show via "Published On"
  3. Choose band from drop down list (alphabetical)
  4. Type the opening band/s if applicable
  5. Add an event poster
  6. Set the event length
  7. Add a Facebook event link
  8. Add event cost
  9. Add tickets link
  10. Preview to double check your work
  1. If your business does not have music, events or specials, you can hide these sections and navigations on your site
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Settings" tab on the left
  5. Fill out the page then review your work by pressing the green "View" button on the top right

Posting a Blog, Review or News Article

  1. Check to see if your blog or news section is ready from your "Internal Page's" "To Do's"
  2. Access via mydomain.com/in and its located under "WEBSITE" under "To Do's"
  3. Scroll down to "Reviews & News"
    1. Make sure you have Photo (You can edit from the link on the "To Do's Page")
    2. Make sure your "Description" is updated (You can edit from the link on the "To Do's Page")
  4. Choose to have your "News" or "Reviews" highlighted on your "About Us" sections throughout your website. Learn more here: About Us Section
  1. Accessible under the "Reviews & News" resource (page) which is expanded under the "About Us" resource (page) [Click on the triangle to expand to "Reviews & News" ]
  2. Click on the green "New Article" button
  3. Add your "Article Title"
  4. Add your article "Description"
  5. Add your article "Summary"
  6. TIP: Don't loose your work and click the green "Save" button
    1. You may see an "Error" if you haven't completed the "Required Fields" ie "News or Review?"
  7. Add your article "Content". TIP: Be sure to follow Best Practices
  8. Add your article "Tags"
  9. Go to the "Template Variables" tab
  10. Then go to the "News" tab on the left and choose "News" or "Review"
  11. If this artticle is a "Review", go to the "Reviews" tab on the left and complete the applicable fields
    1. Name of Reviewer
    2. Link of the article (Full link with http:// or https://)
    3. Logo of the reviewer
  12. Then go to the "Photos" tab on the left and add up to 4 images. Learn more about Adding Photos
  13. Fill out the page then review your work by pressing the green "View" button on the top right
  1. If you paste content from a Word Doc(etc) into the "Content" section, you may be pasting the formatting as well. This could mean that the text would not match your website font, size and color scheme
  2. One option we normally use is to "Paste" the copied content (Word Doc/etc) into the "Description or Summary" box. Then "Cut" that content and "Paste" it into the "Content" section
  3. Always review your work by pressing the green "View" button on the top right after you save
  1. Choose to highlight "Latest News", "Highlight Reviews" or "Call To Actions"
    1. Make sure your News & Reviews section is setup and has articles if you choose  to highlight "News" or "Reviews" 
  2. Accessible under the "Home" resource (page)
  3. Go to the "Template Variables" tab
  4. Then go to the "Settings" tab on the left
  5. Fill out the page then review your work by pressing the green "View" button on the top right

Advanced Features

  1. Speak directly with Google Search Console by letting Google/Bing know which pages are most important and how often they update (advanced)
  2. You'll need a Google Search Console account to get additional benefits 
    https://search.google.com/search-console/about
  3. Accessible under the "Home" resource (page)
  4. Go to the "Template Variables" tab
  5. Then go to the "GoogleSiteMap" tab on the left
  1. Page Title
    1. The website uses a recipe of "Title | Business Name". If you want to override that recipe, you can do that here. Most commonly used for the "Home" page. (This title is what appears when you share the link or when displayed on Google via the "meta title") 
  2. Head Insert (advanced)
    1. This is for adding meta tags and scripts. Adding something may break the site so double check your work.
  3. Accessible under the "Home" resource (page)
  4. Go to the "Template Variables" tab
  5. Then go to the "Meta" tab on the left
  6. Fill out the page then review your work by pressing the green "View" button on the top right

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